"There's an iPhone App for CBS News and the network's content is available on FLO TV, both distributed via devices with the type of audience data the network seeks.
Seidel said the network elected not to participate in the Open Mobile Video Coalitions because it has no audience authentication for over-the-air, mobile DTV."
"MobiTV has released a report today touting the fact that it's witnessed a whopping 49 percent boost in daily viewership over the last year; the company claims that a plethora of live events helped drive that growth, but it's pretty hard to ignore the fact that iPhone support launched in 2009, too."